Do you know what people say about you online? If you don’t, then perhaps you should consider using Google Alerts.
Google Alerts is one of the best free business tools available on the internet, which allows you to find out what people say about you.
Setting up Google Alerts is a simple 2 step process:
- Go to this link: https://www.google.com.my/alerts
- Key in your keyword (such as the name of your business), click Create Alert.
Google Alerts will notify you via email when your business (or any other keyword) appears in any new piece of content online.
Hence, you can be notified upon any positive or negative mentions of your business, and react quickly.
Besides that, you can also track key terms in your industry to watch for any changes or upcoming trends.