Color Is Key to the Success of your F&B business

If you are in the F&B industry, you need to be aware that colour plays a huge part in visual perception, emotion and human behaviour.


According to the acclaimed bestseller Successful Restaurant Design by Regina Baraban and Joseph Durocher: \”Bold, primary colours and bright lighting encourage turnover and are appropriate for quick-service and casual restaurants that depend on fast turnover.\”


Hence, red is the most common colour used by fast-food chains either in their logo, restaurant decor or in some part of their brand.


In fact, real world testing showed that red tablecloths will make a person eat more.

According to a 2006 study in the journal Management Decision, people make up to 90% of their snap decisions based on colour alone. As red is such an intense colour, it will evoke a powerful reaction much more quickly than other colours. This will trigger the urgency in customers’ minds and lead to impulse buys.

So next time when you have a sudden craving for McDonald’s, blame it on the colour scheme.

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